This project introduces a concept for an exhibition booth at Expo Tel Aviv, inviting visitors to join Israel’s first neighborhood built entirely with 3D printing technology. The design centers on dynamic typography as an architectural element, serving as a statement about the technology’s ability to break away from traditional housing forms. Just as 3D-printed homes can adopt free and unconventional shapes, the letters transform to challenge familiar norms. The visual language is expressed through a series of four posters, an interactive landing page, and a 3D-printed physical model of the main typographic structure. The project was designed in three languages - Hebrew, English, and Arabic - to reflect the cultural diversity of the local environment.
